Bottegacinema, a video production company founded in 2002 in Florence, designs and produces TV commercials, corporate films, documentaries and audio-visuals. From the outset it proved to be the winning combination of creativity and experience gained over the last thirty years by Paolo Pratesi in advertising direction and communication (winner of numerous international awards, including a Golden and a Bronze Lion at Cannes Festival and a Clio Award in New York), along Tommaso Pratesi’s technical expertise in computer graphics engineering. Bottegacinema is capable of managing each project through all its phases, from production planning to full completion, including post-production, editing, computer graphics, 2D/3D animation processing and AI-generated footage. Its ability to handle projects internally, from concept to the final product, minimizes organizational and financial losses, thereby streamlining processing times.